Trademarks are symbols that are used to identify the item, product or service uniquely from other companies. Trademarks can be any image, graphics, design, expressions or signs. They uniquely identify the particular company from other companies. Trademark Act, 1999 protects the trademark rights. To get protection you one have to register the trademark rights for the certain company. Once you get the protection, no one can copy your mark and cannot misrepresent your product. Trademarks can help you in recognizing your brand in one look. Trademarks do not have any validity as patents. Patents expire after 20 years of its registration.
Trademarking a Brand Name:
By trademark you can get protection for your company and its reputation.
You can trademark any one of the following:
– Sound Mark
– Smell or a mix of colors
Who Can Apply For a Trademark?
Any person can get registered for its business trademark. The person whose name is mentioned is the owner of that trademark.
Benefits of Trademark Registration in India
- Legal protection
- Product differentiation
- Brand recognition
- Creation of an asset
- Business valuation and goodwill
- Trademark recognition
- Business expansion